BRITISH luxury goods major Alfred Dunhill, which unashamedly dedicates itself to the pursuit of male indulgence, is witnessing a 30-35 per cent growth, not only in sales but also in terms of walk-ins, proving that Indians have indeed started accepting and integrating luxury as a part of their lives.
The main attraction for this brand is that it offers a complete wardrobe solution for the modern Indian male travellers, said Anjani Kasliwal, director of S Kumars Nationwide (SKNL). The company — one of the leading textile and apparel companies of India and has brands like S Kumars, Reid &Taylor, Belmonte and Carmichael house — owns the exclusive franchisee rights for Alfred Dunhill in India.
“Apart from its clothing lines, the brand also offers accessories and fantastic leather goods that will attract any male travellers.
We are seeing a huge demand of this brand in the three years of operations in India and going forward we expect this growth story to pick up pace even further,”
she added.
Dunhill specialises in premium men's luxury leather goods, writing implements, lighters, timepieces, fragrances and clothing.
According to Kasliwal, the market for luxury brands in India is still in its nascent stage, but it is growing rapidly. "Five years down the line, luxury will become the lifestyle of most the people in the country.
This is clearly evident from the way middle class in India is increasingly having more disposable income at hand and becoming conscious of fashion and brands,” she added.
As of now, Alfred Dunhill has two standalone stores in India – Delhi and Bangalore. The company will set up two additional stores in Mumbai and Hyderabad next year.
The company is also in talks to bring in other international brands in 2011.
Kasliwal did not divulge the details.
Separately, the Rs 3,840crore textile and apparel major S Kumar's National (SKNL), which also retails Brandhouse Oviesse, a joint venture between SKNL's fashion retail business Brandhouse Retail and Italian apparel retailer Oviesse, intends to expand its presence in tier-II cities.
Source: My Digital FM,Sreerupa Mitra, Jan 03 2011, Bangalore
Tags: Alfred Dunhill, Dunhill Franchise, S Kumars, Reid and Taylor, Belmonte, Carmichael House, Brandhouse Oviesse, Oviesse Franchise, SKNL, Brandhouse Retail, Anjani Kasliwal
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